Senyum Mobile Tenaga Pemasar
Project Overview
A web-based cross-selling service for PNM, Pengadaian and BRI products used by BRILink marketing agents to help promote and manage financial products and services offered through the Senyum platform.
Techh Stack
Key Features
- Refactored and modularized legacy codebase using feature-based component architecture to improve maintainability and scalability.
- Gold instalment transactions, integrated with Pegadaian services.
- QRIS merchant registration, integrated with BRI’s merchant onboarding service.
- Product Summary (RIPLAY), a feature that helps agents clearly present and explain available financial products to potential customers.
Impact
Empowered BRILink agents to effectively offer new services from Pegadaian and BRI, while improving overall product understanding and sales conversion through structured product summaries.
Showcases
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